Employer Branding EXP Conference 2025

Crafting Job Advertisements That Convert Qualified Applicants

Jessica Benjamin, speaker at Employer Branding EXP, explains her methods for writing job ads that entice candidates to apply. Here essential job ad tips include writing with clarity and perks, but not endless lists. Her job description tips show how to add real value, remove bias, and streamline applications for a smoother, more appealing hiring experience.

Why Being Real Beats Being Perfect in Recruitment

Chasing the "perfect candidate" image? Stop. Data shows authenticity trumps perfection in today's job market. Be real—quirks and all—to stand out and find better fit.

How to Create an Employee Influencer Program

Find your Ferris Bueller! Launch an employee influencer program: set goals, pick platforms, empower teams, and measure success. Keep it authentic!

Employer Branding in a Stabilizing Market: Why Slower Hiring Is a Big Opportunity

Is the labor market finally hitting a calmer stride? After years of rapid-fire highs and lows, we’re witnessing a more balanced demand for talent—one that gives employer branding and recruitment marketing pros some room to breathe. This article explores how slower, steadier hiring frees you up to refine your brand, craft genuine candidate experiences, and reinforce your internal culture. If you’ve been craving a moment to step back, tell your organization’s real story, and form deeper connections with talent, this could be your chance.

Welcome to the Culture Club

Culture isn't just a buzzword—it's the heart of recruitment. Authentic stories and real DEI efforts will draw in top talent who want more than just a paycheck.