Employer Branding EXP Blog

Meta’s $100 Million Sign-On Bonus Is Exactly What Employer Branding Needs

Meta’s $100M sign-on bonus proves compensation is still king — but employer branding turns that paycheck into a powerful message that attracts, inspires, and retains top talent.

Are We Finally Witnessing the Death of the Traditional Job Board?

CareerBuilder and Monster are fading fast. If you're still relying on job boards, it's time to rethink your strategy. Invest in employer branding and employee advocacy—because your people, not job boards, are your best recruiting tool.

How to Activate Your EVP Through Social Media

Social media brings your EVP to life by sharing real stories, employee voices, and brand culture, attracting talent through authentic, engaging content.

Ultimate Employee Generated Content Guide

Here's a familiar scene: You're on a small employer branding team. Hiring managers are requesting flyers, job ads, radio spots, and even billboards, but you don't have time! This playbook has you covered!

Crafting Job Advertisements That Convert Qualified Applicants

Jessica Benjamin, speaker at Employer Branding EXP, explains her methods for writing job ads that entice candidates to apply. Here essential job ad tips include writing with clarity and perks, but not endless lists. Her job description tips show how to add real value, remove bias, and streamline applications for a smoother, more appealing hiring experience.