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VIRTUAL WORKSHOP
From Internal Champions to External Influencers: Crafting a Winning Employee Advocacy Program!
About The Employee Advocacy Workshop
This is a two-hour workshop for employer branding pros that want to learn how to expand your brand's reach and engagement by leveraging your employees' trusted social networks for greater impact and ROI.
What You'll Get from the Employee Advocacy Workshop
- The essential elements of employee advocacy and learning to align it with HR/recruitment efforts.
- Learn what makes a successful program and avoid the common pitfalls.
- The types of content that should be included in an employee advocacy program.
- How to get employee participation and engagement in advocacy programs.
- The critical metrics and analytics to calculate ROI.
By the end of the workshop, participants will have created a personalized activation playbook they can implement immediately within their organization.
Where this Workshop Will Enhance Your Employer Brand,
Proven strategies for defining goals, creating shareable content, incentivizing participation, and measuring the success of your employee advocacy program.
Stronger Brand Voice and Trust: Content shared by employees is often perceived as more authentic and trustworthy than branded content. A well-governed program ensures alignment with the brand voice.
Enhanced Employee Engagement and Retention. Participating in advocacy programs can make employees feel more connected, valued, and empowered. Recognition for their efforts further boosts morale.