This website use cookies to ensure you get the best experience on our website.
EB EXP
Agenda
Discover our amazing speakers and their discussion topics.
The Agenda
|
* EVENT SCHEDULE COLOR KEY * |
|
Keynote Session |
|
EMCEE |
|
Regular Session |
|
Pre-Recorded Session |
Welcome to Employer Branding EXP!
1-Day Global Virtual Event | September 10, 2025
September 10, 2025 | Event Schedule
|
Event Kickoff: 9:00 AM ET |
Jim Stroud
EMCEE/Host
Session Time: 9:00 - 9:05 AM ET - Opening Remarks
|
Keynote Session: 9:10 AM ET |
James Ellis
Chief Brander & Employer Brand Labs Consultant
Keynote: Just Do It Every Company Needs Employer Branding.
Most of what passes for employer branding is just a bunch of pretty pictures and poorly-remembered platitudes. The problem is that it is teaching leadership that employer branding is nothing more than (expensive) puffery to be sprinkled on top of recruiting ads and job postings instead of the strategic tool that changes companies. When you take a step back and see what employer branding is, you can see it is a critical strategic asset, one that doesn't just attract great candidates, but helps companies grow. In this session, we're going to blow up everything you think you know about employer branding and show you what employer branding can really do.
|
Session Time: 9:45 AM ET |
Raaj Govintharajah
CEO & Founder of The Martec
Your Brand Is What They Say: Scaling Authentic Storytelling from the Inside Out
Today’s candidates don’t start with your careers page. They start with real stories. Increasingly, they’re also asking tools like ChatGPT what it’s like to work at your company. If you’re not telling those stories, someone or something else will.
In this fireside chat, Shaunda Zilich, Senior Director, People Brand and Talent Attraction at Marriott International joins Raaj Govintharajah, Founder and CEO of The Martec, to explore how employee voices are shaping brand perception across industries and regions. From empowering non-desk teams to building scalable content systems, they’ll unpack what it really takes to show up in the conversations that matter.
If you're rethinking advocacy, content, or EVP activation, this is the one to catch.
Shaunda Zilich
Senior Director, People and Talent Brand
Your Brand Is What They Say: Scaling Authentic Storytelling from the Inside Out
Today’s candidates don’t start with your careers page. They start with real stories. Increasingly, they’re also asking tools like ChatGPT what it’s like to work at your company. If you’re not telling those stories, someone or something else will.In this fireside chat, Shaunda Zilich, Senior Director, People Brand and Talent Attraction at Marriott International joins Raaj Govintharajah, Founder and CEO of The Martec, to explore how employee voices are shaping brand perception across industries and regions. From empowering non-desk teams to building scalable content systems, they’ll unpack what it really takes to show up in the conversations that matter.
If you're rethinking advocacy, content, or EVP activation, this is the one to catch.
|
Session Time: 10:20 AM ET |
Rachel Kennedy
Chief Lightkeeper at Southern Lighthouse
Personal Branding on LinkedIn
Designed for talent acquisition and HR leaders who are ready to expand their influence, build their brand, and become top of mind for potential candidates & clients.
|
Session Time: 10:55 AM ET |
Colette O'Neill
Chief Employer Brand Strategist & Founder at
Advance Human Capital Solutions
Workshop Overview: Authenticity in the Age of AI: Building Trust in Employer Branding
AI is transforming the way we build and communicate employer brands - but with that transformation comes a challenge: How do we ensure authenticity in an era of automation? Candidates and employees alike can spot inauthentic branding from a mile away, and the last thing any employer wants is to come across as robotic or disconnected.
In this engaging and practical 30-minute workshop, we’ll explore how AI can enhance authenticity rather than replace it. You’ll learn how to leverage AI-driven insights to better understand employee sentiment, personalize employer brand content, and create experiences that feel real, not robotic.
By the end of the session, you’ll walk away with:
- A clear understanding of how AI can enhance (not harm) authenticity in employer branding.
- Practical ways to use AI for sentiment analysis, content personalization, and employee storytelling.
- A framework to audit and refine your employer brand content for greater trust and engagement.
- Actionable next steps, including a hands-on homework exercise to start applying these insights immediately.
This is not another AI hype session - this is about real, human-centered employer branding in the AI era. Join us to learn how you can use AI to build trust, not break it.
|
Session: 11:30 AM ET |
Courtney Vogel
Talent Brand & Recruitment Marketing Consultant
Employee Advocacy is The Secret Ingredient in Your Employer Brand
Discover how empowering your employees through an Ambassador Program can boost your company's reputation, attract top talent, and foster a culture of engagement.
|
Session Time: 12:05 PM ET |
Craig Fisher
Fractional CMO at Cnect
Hiring Humans in the Age of Automation
Join Craig Fisher for a transformative journey at "Hiring Humans in the Age of Automation," where we explore innovative strategies for attracting, converting, and retaining top talent amidst the challenges and opportunities of automation and technology. This engaging presentation is designed for talent acquisition professionals, HR leaders, and anyone keen on revolutionizing their recruitment approach. Key takeaways include:
Empathy in Job Descriptions: Learn to craft inclusive, unbiased job descriptions that resonate with a diverse talent pool, fostering a more inclusive workplace.
Leveraging Technology for Human Connections: Dive into how leveraging recruitment technologies and social media can enhance your employer branding and create authentic connections with candidates.
Innovative Recruitment Marketing: Uncover the secrets behind a successful recruitment marketing strategy, using data and creativity to stand out in a crowded market.
Embark on this insightful exploration with Craig Fisher, and arm yourself with the tools and knowledge to thrive in the age of automation while keeping the human touch at the forefront of your talent acquisition efforts."
|
Session Time: 12:40 PM ET |
Modiara Kamps
Head of Employer Branding - EMESA at BCG
Data Talks: Making employer branding count (literally)
It’s time for employer branding teams to back their value with hard data, not just great storytelling. This talk will explore choosing the right EB KPIs, building clear and impactful reports, and turning employer branding into a measurable business driver—because if you can’t measure it, you can’t prove it.
|
Session Time: 1:15 PM ET |
Ron Fish
Global Talent Acquisition Leader at Ivanti
Recruiting by Design: Building a Talent-Driven GTM Strategy
In today’s fiercely competitive job market, attracting top talent requires more than traditional recruiting—it demands a strategic Go-To-Market (GTM) approach that positions your organization as an employer of choice. This session will guide you through the essentials of crafting a talent-focused GTM strategy, including amplifying your Employer Brand, selling your Employer Value Proposition (EVP), and creating authentic marketing collateral that highlights your company’s culture and values.
From refining job descriptions to building a strong digital presence on your website and social pages, you’ll learn how to connect with candidates in meaningful ways. In addition, learn how integrating accessibility into your hiring programs can strengthen your outreach, foster innovation, and broaden your talent pool by reflecting your commitment to equity. Establish a clear GTM roadmap to empower your Talent Acquisition team and attract talent that aligns with your vision and values—one meaningful connection at a time.
Key Takeaways:
- Enable your recruiters to differentiate your organization with compelling messaging and storytelling.
- Discover techniques to unify your brand presence across job descriptions, social platforms, and career pages.
- Prioritize accessibility to elevate equity and deliver a world-class candidate experience.
|
Session Time: 1:50 PM ET |
Trent Cotton
VP of Talent Culture at HatchWorks AI
Building Authentic Employer Branding
It's time to give the mic to your employees. Allowing employees to share their stories is an effective way to establish trust internally and externally.
|
Session Time: 2:25 PM ET |
Alex Her
Global Employer Branding & Storytelling at The EB Space
Scaling Employer Branding with Limited Resources
In this session, Alex teaches how companies with lean employer branding teams can maximize their impact with constrained budgets.
|
Session Time: 3:00 PM ET |
Cherie Boushell
Employer Brand Manager (Consultant)
Crafting Credibility: Elevating Your Employer Brand & Glassdoor Reputation
Have you checked your company’s Glassdoor page lately? Is it telling a positive story about what it’s like to work there? Or is it making candidates run the other way? A strong employer brand and a positive online reputation are essential in today's competitive job market. This session will delve into how you can craft a compelling employer brand that stands out while effectively managing your presence on platforms like Glassdoor. We’ll explore practical strategies for creating authentic and engaging content that highlights your company's culture and values, tackling negative reviews constructively, and leveraging employee advocacy to boost your brand’s credibility.
|
Session Time: 3:35 PM ET |
Tracey Parsons
Co-Founder at Flockity
Building Trust with Job Seekers
Building trust with prospective job seekers is crucial to standing out as an employer of choice. This session delves into the powerful combination of influencer marketing and storytelling to create genuine connections with potential candidates. By leveraging the credibility and reach of influencers and weaving compelling narratives, organizations can humanize their brand, showcase their culture, and establish a sense of trust that resonates with job seekers. In this session you will learn how to leverage internal and external influencers as well as how to craft compelling stories to show them not tell them.
|
EMCEE 4:00 PM ET |
Jim Stroud
EMCEE / Host
That's a wrap
Jim Stroud give closing remarks for EB EXP
|
Pre-Recorded Session: |
Eva Baluchova
Global Employer Brand Lead at Danfoss
Building Employee Advocacy from the Ground Up – What It Takes
Most companies want employee advocacy, but few know how to build it—especially with no budget, no buy-in, and employees who aren’t used to speaking up.
At Danfoss, we started from scratch. No tech, no formal support, and a culture where employees weren’t encouraged to post. Within months, we built a thriving advocacy community, with hundreds of employees actively sharing their stories, boosting brand awareness, and influencing hiring—without corporate scripts.
So, what does it really take to turn employees into engaged brand ambassadors? In this session, I’ll share the real challenges behind launching advocacy in a traditional organization: how we broke down fear, secured leadership support (without waiting for approval), and used cross-functional collaboration to embed advocacy into the business.
Expect honest lessons, practical steps, and hard-earned insights—from inspiring employees to post to why advocacy fails when treated as a marketing channel.
No fluff. Just real talk, actionable strategies, and a roadmap you can apply immediately.
|
Pre-Recorded Panel Discussion |
Megan McCarthy
Co-Founder & Employer Branding Expert at Hiring Humans
What Can We Do to Deliver a Better Candidate Experience?
In today's job market, candidates struggle with rejection, the interview process, and the application process. Megan moderates a panel discussion on improving the candidate experience in the age of automation and the influx of resumes.
Anna Morgan
Founder & Partner at CareerBFF
What Can We Do to Deliver a Better Candidate Experience?
In today's job market, candidates struggle with rejection, the interview process, and the application process. Megan moderates a panel discussion on improving the candidate experience in the age of automation and the influx of resumes.
Phillip Davis
Career Coach at FullPHILLment Solutions
What Can We Do to Deliver a Better Candidate Experience?
In today's job market, candidates struggle with rejection, the interview process, and the application process. Megan moderates a panel discussion on improving the candidate experience in the age of automation and the influx of resumes.
|
Pre-Recorded Session |
Carrie Corcoran
Employer Branding Consultant at Carrie Cares Consulting
Mindful Transitions: Supporting Employees Through Change & Uncertainty
In this session, Carrie shares how organizations can embrace programs that promote well-being to give balance for their employees struggling with burnout and stress.
|
Pre-Recorded Panel Discussion |
Shavonne Thomas
Assoc. Director of Employer Branding at AbbVie
Panel Discussion: Future Proofing Employer Branding
How can employer branders show their value and what should they focus on in 2025 to ensure longevity?
Join this interactive discussion with other employer branding practitioners moderated by Shavonne Thomas.
Shannon Smedstad
Director, Global Brand and Recruitment Marketing at Fresenius Medical Care
Panel Discussion: Future Proofing Employer Branding
How can employer branders show their value and what should they focus on in 2025 to ensure longevity?
Join this interactive discussion with other employer branding practitioners moderated by Shavonne Thomas.
