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EB EXP
Agenda
Discover our amazing speakers and their discussion topics.
COUNTDOWN TO EB EXP
The Agenda
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* EVENT SCHEDULE COLOR KEY * |
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Keynote Session |
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EMCEE |
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Regular Session |
Welcome to Employer Branding EXP!
1-Day Global Virtual Event | September 9, 2025
September 9, 2025 | Event Schedule Coming Soon
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Event Kickoff: 10:00 AM ET |
JIM STROUD
EMCEE
Global keynote speaker and the EMCEE for the Employer Branding EXP inaugural conference is back this fall to kick things off.
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Keynote Session 10:10 AM ET |
ALLISON KRUSE
KEYNOTE SPEAKER
From Rough Seas to Smooth Sailing: Navigating the Top 10 Employer Brand Mistakes.
"Smooth seas don't make good sailors." It's a phrase that resonates with innovators and risk-takers. To stay ahead of the curve, we must be willing to take the helm, chart new waters, and learn from our mistakes. Join Allison Kruse, Global Head of Employer Brand and Recruitment Marketing at Baxter, as she shares her expertise on the top 10 most common employer brand mistakes.
From Missteps to Masterstrokes
In this engaging and informative session, Allison will reveal real-life examples of employer brand blunders and provide strategic maneuvers to avoid them. You'll gain valuable insights into a data-driven approach to attract, engage, and convert top talent both internally and externally.
Lessons from the High Seas
Through crowd-sourced wisdom from fellow practitioners, Allison will share actionable tips and tactics to enhance your employer brand strategy. You'll leave with:
- A deeper understanding of the top 10 most common employer brand mistakes.
- Practical advice on how to navigate these challenges.
- Real-life examples and case studies.
- Strategic maneuvers to manage a data-driven employer brand approach.
Join the Voyage
Don't let fear of failure hold you back. Learn how to spot these mistakes on the horizon so that we can chart a new course toward employer brand glory.
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Session Time: 10:40 AM ET |
Vicki Saunders
Dump the Fluff: What a Powerful EVP Really Looks Like in 2025
Many organisations still treat EVP as a branding exercise — a shiny headline and a few themes pulled from surveys. But in 2025, that’s no longer enough. This session breaks down the four non-negotiables of a powerful, defensible EVP: authentic, relevant, differentiated and future-focused.
You’ll learn how to sense-check whether your EVP actually reflects your employee experience, how to make it speak to real talent priorities (not just comms goals), and how to ensure it sets you up for where your business is going — not just where it’s been.
You’ll also hear where most companies go wrong, and walk away with a practical filter for assessing or refreshing your EVP to be fit for the future.
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Session Time: 12:00 PM ET |
Brian Chaney
Panel Discussion
Bryan moderates a panel discussion covering the future of employer branding and what the industry needs to focus to attract talent in a topsy turvy job markets.
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Session: 12:40 AM ET |
Brian Sykes
How to Use AI Without Losing the Human in Employer Branding
A Human-First Framework - a 4-part framework inspired by my AMP/RAMP perspective of AI integration. Show how even small teams can create high-impact campaigns with a blend of:
- Authentic narrative
- Cultural tone-matching
- Rapid AI ideation + visual prototyping
Strategic oversight to ensure nothing sounds robotic or tone-deaf".
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Session Time: 1:20 PM ET |
Thea Neal
Toot, Boot, or Recruit: A Review of Today's Most (and Least) Impressive Employer Brands
Join Thea Neal of TMN Branding for a no-holds-barred critique of today’s most buzzworthy (and buzzkill) employer brands from across the globe. She’ll be serving up honest, hilarious, and occasionally savage commentary as we decide which brands sashay into talent hearts — and which ones need to sashay away.
From fierce recruitment campaigns to tragic career site choices, we’re clocking the good, the bad, and the “girl, what were they thinking?” You’ll laugh, you’ll gasp, and you’ll leave with real talk takeaways on how to bring the employer brand eleganza to your own org.
Whether it’s a toot, a boot, or a full-on re-recruit, the library is open — and the critique is constructive (mostly).
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Session Time: 12:40 PM ET |
Lucas Bosco
The Power of Internal Events: Bringing Your Employer Brand to Life from the Inside Out
Internal events are more than just moments on a calendar, they’re powerful tools to strengthen culture, engage employees, and make your Employer Brand real and relatable.
Well-designed internal experiences can communicate your values in action, boost connection and belonging, turn employees into brand ambassadors and create authentic stories that attract future talent.
Perfect for HR, Internal Comms, Culture, and Employer Branding professionals looking to make a lasting impact from the inside."
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Session Time: 1:15 PM ET |