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EB EXP
Agenda
Discover our amazing speakers and their discussion topics.
The Agenda
Welcome to Employer Branding EXP
8:30 - 8:40 AM - Opening Remarks
KEYNOTE 8:40 AM
James Ellis - 8:40 AM
Title: Just Do It Every Company Needs Employer Branding.
Most of what passes for employer branding is just a bunch of pretty pictures and poorly-remembered platitudes. The problem is that it is teaching leadership that employer branding is nothing more than (expensive) puffery to be sprinkled on top of recruiting ads and job postings instead of the strategic tool that changes companies. When you take a step back and see what employer branding is, you can see it is a critical strategic asset, one that doesn't just attract great candidates, but helps companies grow. In this session, we're going to blow up everything you think you know about employer branding and show you what employer branding can really do.
Session 9:15 AM
Rachel Kennedy 9:15 AM
Personal Branding on LinkedIn
Designed for talent acquisition and HR leaders ready to expand their influence, build their brand, and become top of mind for potential candidates & clients.
Session 9:50 AM
Colette O'Neill 9:50 AM
Title: Workshop Overview: Authenticity in the Age of AI: Building Trust in Employer Branding
AI is transforming the way we build and communicate employer brands - but with that transformation comes a challenge: How do we ensure authenticity in an era of automation? Candidates and employees alike can spot inauthentic branding from a mile away, and the last thing any employer wants is to come across as robotic or disconnected.
In this engaging and practical 30-minute workshop, we’ll explore how AI can enhance authenticity rather than replace it. You’ll learn how to leverage AI-driven insights to better understand employee sentiment, personalize employer brand content, and create experiences that feel real, not robotic.
By the end of the session, you’ll walk away with:
- A clear understanding of how AI can enhance (not harm) authenticity in employer branding.
- Practical ways to use AI for sentiment analysis, content personalization, and employee storytelling.
- A framework to audit and refine your employer brand content for greater trust and engagement.
- Actionable next steps, including a hands-on homework exercise to start applying these insights immediately.
This is not another AI hype session - this is about real, human-centered employer branding in the AI era. Join us to learn how you can use AI to build trust, not break it.
Panel 10:25 AM
Shavonne Thomas 10:25 AM
Panel Discussion: Future Proofing Employer Branding
How can employer branders show their value and what should they focus on in 2025 to ensure longevity?
Join this interactive discussion with other employer branding practitioners moderated by Shavonne Thomas.
Concurrent 11:10 AM
Courtney Vogel 11:10 AM
Concurrent Session: Employee Advocacy is The Secret Ingredient in Your Employer Brand
Discover how empowering your employees through an Ambassador Program can boost your company's reputation, attract top talent, and foster a culture of engagement.
Concurrent 11:10 AM
Jessica Benjamin 11:10 AM
Concurrent Session: The Future of Hiring: Data + Programmatic Ads
Things have changed since people used to place a durational ad with me on Monster. Back then, you got what you got and generally didn't complain. With the advent of programmatic recruitment advertising, you can now use strategy and data to drive your job board advertising decisions. With some ATS's, you can even reach that holy grail cost per hire number. An apples-to-apples comparison of your job board spend is now possible. Some programmatic services are better than others, and I will include tips on picking the best vendor for your use case.
Session 11:45 AM
Craig Fisher 11:45 AM
Hiring Humans in the Age of Automation
Join Craig Fisher for a transformative journey at "Hiring Humans in the Age of Automation," where we explore innovative strategies for attracting, converting, and retaining top talent amidst the challenges and opportunities of automation and technology. This engaging presentation is designed for talent acquisition professionals, HR leaders, and anyone keen on revolutionizing their recruitment approach. Key takeaways include:
Empathy in Job Descriptions: Learn to craft inclusive, unbiased job descriptions that resonate with a diverse talent pool, fostering a more inclusive workplace.
Leveraging Technology for Human Connections: Dive into how leveraging recruitment technologies and social media can enhance your employer branding and create authentic connections with candidates.
Innovative Recruitment Marketing: Uncover the secrets behind a successful recruitment marketing strategy, using data and creativity to stand out in a crowded market.
Embark on this insightful exploration with Craig Fisher, and arm yourself with the tools and knowledge to thrive in the age of automation while keeping the human touch at the forefront of your talent acquisition efforts."
Session 12:20 PM
Modiara Kamps 12:20 PM
Data Talks: Making employer branding count (literally)
It’s time for employer branding teams to back their value with hard data, not just great storytelling. This talk will explore choosing the right EB KPIs, building clear and impactful reports, and turning employer branding into a measurable business driver—because if you can’t measure it, you can’t prove it.
Concurrent 12:55 PM
Ron Fish 12:55 PM
Recruiting by Design: Building a Talent-Driven GTM Strategy
In today’s fiercely competitive job market, attracting top talent requires more than traditional recruiting—it demands a strategic Go-To-Market (GTM) approach that positions your organization as an employer of choice. This session will guide you through the essentials of crafting a talent-focused GTM strategy, including amplifying your Employer Brand, selling your Employer Value Proposition (EVP), and creating authentic marketing collateral that highlights your company’s culture and values.
From refining job descriptions to building a strong digital presence on your website and social pages, you’ll learn how to connect with candidates in meaningful ways. In addition, learn how integrating accessibility into your hiring programs can strengthen your outreach, foster innovation, and broaden your talent pool by reflecting your commitment to equity. Establish a clear GTM roadmap to empower your Talent Acquisition team and attract talent that aligns with your vision and values—one meaningful connection at a time.
Key Takeaways:
- Enable your recruiters to differentiate your organization with compelling messaging and storytelling.
- Discover techniques to unify your brand presence across job descriptions, social platforms, and career pages.
- Prioritize accessibility to elevate equity and deliver a world-class candidate experience.
Concurrent 12:55 PM
Trent Cotton 12:55 PM
Building Authentic Employer Branding
It's time to give the mic to your employees. Allowing employees to share their stories is an effective way to establish trust internally and externally.
Panel 1:30 PM
Megan McCarthy 1:30 PM
What Can We Do to Deliver a Better Candidate Experience?
In today's job market, candidates struggle with rejection, the interview process, and the application process. Megan moderates a panel discussion on improving the candidate experience in the age of automation and the influx of resumes.
Session 2:15 PM
Alex Her 2:15 PM
Scaling Employer Branding with Limited Resources
In this session, Alex teaches how companies with lean employer branding teams can maximize their impact with constrained budgets.
Concurrent 2:50 PM
Carrie Corcoran 2:50 PM
Beyond Burnout: Prioritizing Employee Well-being
In this session, Carrie shares how organizations can embrace programs that promote well-being to give balance for their employees struggling with burnout and stress.
Concurrent 2:50 PM
Cherie Boushell 2:50 PM
Crafting Credibility: Elevating Your Employer Brand & Glassdoor Reputation
Have you checked your company’s Glassdoor page lately? Is it telling a positive story about what it’s like to work there? Or is it making candidates run the other way? A strong employer brand and a positive online reputation are essential in today's competitive job market. This session will delve into how you can craft a compelling employer brand that stands out while effectively managing your presence on platforms like Glassdoor. We’ll explore practical strategies for creating authentic and engaging content that highlights your company's culture and values, tackling negative reviews constructively, and leveraging employee advocacy to boost your brand’s credibility.
Session 3:25 PM
Tracey Parsons 3:25 PM
Building Trust with Job Seekers
Building trust with prospective job seekers is crucial to standing out as an employer of choice. This session delves into the powerful combination of influencer marketing and storytelling to create genuine connections with potential candidates. By leveraging the credibility and reach of influencers and weaving compelling narratives, organizations can humanize their brand, showcase their culture, and establish a sense of trust that resonates with job seekers. In this session you will learn how to leverage internal and external influencers as well as how to craft compelling stories to show them not tell them.
Concurrent 4:00 PM
Eva Baluchova 4:00 PM
Building Employee Advocacy from the Ground Up – What It Takes
Most companies want employee advocacy, but few know how to build it—especially with no budget, no buy-in, and employees who aren’t used to speaking up.
So, what does it really take to turn employees into engaged brand ambassadors? In this session, I’ll share the real challenges behind launching advocacy in a traditional organization: how we broke down fear, secured leadership support (without waiting for approval), and used cross-functional collaboration to embed advocacy into the business.
Expect honest lessons, practical steps, and hard-earned insights—from inspiring employees to post to why advocacy fails when treated as a marketing channel.
No fluff. Just real talk, actionable strategies, and a roadmap you can apply immediately.
Concurrent 4:00 PM
Niamh O'Gorman 4:00 PM
Application to Appreciation: Creating Employer Brand Champions Throughout the Employee Lifecycle
Now that you’ve established your Employer Brand messaging pillars, what do you do next? It’s time to start generating content that speaks to what makes your organization great in an authentic way. The key to doing so? Using the power of storytelling and employee advocacy to fuel your strategy. Let’s deep dive into how you can leverage an engaged network of employees to champion your brand by creating a consistent experience across the employee lifecycle.
