Employer Branding EXP Conference 2025

What Is A Good Glassdoor Rating?

Does your Glassdoor rating matter? Yes. It does. Job seekers, employees, and former employees can leave a review of your organization, and no matter how much you try to flood Glassdoor with positive reviews, there is an algorithm designed to balance out those "positive" reviews with the real ones.

The Hidden Risks of Job-Hugging for Employer Branding

Job-hugging may look like stability, but it hides disengagement. Strong employer branding turns fear into growth and keeps talent thriving.

There Are Two Camps in Employer Branding: Those Who Live and Breathe EVP—and Those Who Ditched It. Which Are You?

Some teams treat EVP like a must-have, others say it's dead weight. So which camp are you in—and is your EVP actually doing anything? Let’s talk about what works (and what doesn’t).

Meta’s $100 Million Sign-On Bonus Is Exactly What Employer Branding Needs

Meta’s $100M sign-on bonus proves compensation is still king — but employer branding turns that paycheck into a powerful message that attracts, inspires, and retains top talent.

Are We Finally Witnessing the Death of the Traditional Job Board?

CareerBuilder and Monster are fading fast. If you're still relying on job boards, it's time to rethink your strategy. Invest in employer branding and employee advocacy—because your people, not job boards, are your best recruiting tool.