Top 2025 Employer Branding Trends: Insights From Industry Leaders

Okay. I know. It's early in the year, and it's that time when every article is about trends for the new year. But sometimes, you must listen to those who keep up with the trends you need to know. Cliquify has the trends for 2025 that you need to know. 

Here's a quick snapshot of some of their employer branding trends for this year

Aligning with overall talent strategy

Employer branding leaders regularly collaborate with talent acquisition, talent management, and workforce planning to guide attraction and retention initiatives. A solid relationship with workforce planning helps them pinpoint the skills and locations that need attention, making it easier to direct resources where they’ll have the most significant impact.

Rolling out a unique EVP at global and local levels

By listening to social media, engagement surveys, and review platforms like Reddit and Glassdoor, EB leaders are shaping not just a global EVP, but also tailoring local versions to resonate with distinct workforce segments. This helps them speak more directly to different audiences and cultures.

Emphasizing real content from real people

Authentic employee stories (photos, videos, graphics) remain a key focus for building trust. While AI tools can speed up content creation, they’re not replacing genuine employee-generated content. The human voice is what truly connects with candidates.

Exploring channels that deliver strong ROI

Leaders are moving beyond traditional paid and programmatic ads, leveraging organic and earned social media to boost reach and engagement. Internally, platforms such as Microsoft Teams, Viva Engage, Slack, and internal landing pages help reinforce the EVP and keep employees in the loop.

Measuring what matters

It is critical to track the right KPIs in partnership with talent acquisition and retention teams. Today’s EB dashboards focus on both external engagement and internal sentiment, connecting the dots between brand perception and employee retention.

In addition, Cliquify has provided a full report for the Employer Branding trends you'll want to consider this year. Use these insights to shape your 2025 employer branding strategy, keeping employees at the heart of your approach while staying flexible enough to adapt to evolving workforce needs.