Reinventing Employer Branding with Midjourney: 2025 Beginner’s Guide

Reinventing Employer Branding with Midjourney: 2025 Beginner’s Guide

Employer branders answer me this. Has anyone in marketing ever come to you and asked for a social media image of a businessman with a Llama's head drinking coffee? Probably not. That would be off-brand. But now, you can easily create stunning, on-brand images that capture your organization’s culture and values. I give you....drumroll, please...Midjourney! 

I know there are tons of AI art generators, but Midjourney is poised to reshape employer branding in 2025. Whether you’re looking to boost your careers page, produce social media visuals, or spruce up those hackneyed recruitment marketing campaigns, Midjourney makes it easy to generate striking, customized artwork.

Below, we’ll walk through how to get started on Midjourney and highlight the features most relevant to building an engaging employer brand.

Getting Started: Prompting Basics

At the heart of Midjourney is its intuitive prompt system. You type a few words or phrases describing your desired image, and the AI instantly transforms it into art. For example, if you want a dynamic hero banner for your careers site featuring your company’s core values, try a prompt like:

“Illustration of teamwork, innovation, and diversity, in a corporate yet welcoming style.”

Pro Tip: Start simple. For example, if you want a futuristic office scene with people collaborating, begin with a basic prompt and gradually add details (like specific color palettes or design styles) to create images that feel more aligned with your brand.

Taking Control with Parameters


Midjourney’s stylize, chaos, and seed parameters let you fine-tune the look and feel of your images. This is especially handy if you need consistent visuals across multiple channels:

  • Stylize: Dictates how artistic or realistic the output is. A higher stylized setting creates more dramatic and painterly images. Perfect if you want that “wow” factor for a recruitment campaign.
  • Chaos: Adjusts how “wild” or varied the AI’s interpretations are. A high-chaos setting can inspire fresh, out-of-the-box ideas for your brand visuals.
  • Seed: Locks in a specific randomization code so you can recreate an image style again and again—helpful for consistent branding across social media posts, career fairs, and internal communications.

Incorporating References for Consistency

You can include image references (like your logo or a photo of your office) so that Midjourney can incorporate those elements into new art. If your brand guidelines call for a specific design aesthetic—such as minimalistic, bright pastel accents or futuristic geometric patterns—use style references or color codes in your prompt. This helps maintain a cohesive brand identity that resonates with potential candidates and aligns with your organization’s values.

Refining Creations with Midjourney Editor

Even the best prompts need a tweak or two. Midjourney offers a built-in Editor that allows you to adjust details, swap out colors, or alter compositions without leaving the platform. If you notice that the AI gave your illustrated team members mismatched outfits or off-brand color palettes, it’s easy to fix:

  • Touch up colors to better match your company’s signature hues.
  • Adjust facial expressions or poses to align with your brand’s tone—e.g., friendly and collaborative vs. sleek and modern.

These minor refinements ensure the final image is a perfect reflection of your workplace culture.

Making It Personal: Mood Boards & Preference Training

Over time, you’ll develop an eye for which styles, colors, and overall “vibes” work best for your employer brand. Midjourney lets you create mood boards to store inspiration. Plus, you can essentially “train” the AI by consistently indicating which outputs you love (or don’t love). This feedback loop fine-tunes future results, saving you time and helping you zero in on the best creative direction.

Organizing & Managing Your Portfolios

Midjourney’s organizational tools make it easy to build out collections for different campaigns—think “Diversity & Inclusion,” “Tech Innovation,” or “Company Culture.” As you experiment with different prompts and styles, keep similar visuals grouped together so you can quickly grab what you need when it’s time to update your LinkedIn Life page or create a splashy job ad.

Tapping into the Community

One of the coolest things about Midjourney is its growing user community. Sharing your AI-generated pieces and exploring others’ work can spark new ideas for your own employer branding campaigns. Consider collaborating on a shared prompt project with peers in your industry to crowdsource fresh perspectives and creative solutions.

Experimenting with the Patchwork Tool

If you’re looking to improve your storytelling, Midjourney’s Patchwork Tool is an experimental feature you should try. It blends different prompts into one coherent narrative, perfect for illustrating a “day in the life” of your company’s employees or showcasing multiple brand values in a single image. It’s a handy way to capture your audience’s imagination and highlight what makes your organization unique.

Tips for Success

  • Start Simple: Master basic prompting before diving into advanced parameters.

  • Build Up Complexity: Slowly add details—like custom color palettes or brand keywords—as you get comfortable with Midjourney’s capabilities.

  • Stay Organized: Use Midjourney’s portfolio features to label and categorize visual assets.

  • Look for Inspiration: Regularly browse the community to keep up with new styles and techniques.

Subscription Plans & Privacy

Midjourney offers various subscription tiers. For employer branding teams who need confidentiality—say you’re prepping new campaign visuals before a big launch—consider the Pro Plan with its stealth mode to keep your designs private until you’re ready to reveal them to the world.


First impressions matter; standing out as an employer of choice is essential. Midjourney’s intuitive AI art generation tools should be in your toolkit and your go-to for crafting visually compelling, brand-consistent images that tell your company’s story. 

So go ahead, fire up Midjourney, ditch the corporate stock photos everyone else is using, and start creating eye-popping content in 2025. Happy creating!